In this global campaign for Asics, the project merges the benefits of both photography and 3D technology to showcase the design of Asics sneakers. Our background is composed of 3D car parts, creating a visually engaging display with a high level of detail. Utilizing advanced software and techniques, we created the 3D compositions while also capturing high-quality images of the Asics sneakers from various angles. These images were then edited and enhanced to ensure optimal clarity and color accuracy, resulting in a cohesive and visually striking global campaign for lauched at Highsnobity. This project is a testament to the power of combining different production methods to create a unique and visually compelling result.
Client: Asics / Highsnobiety
Postproduction: The Gaabs
Creative Direction and Design: The Gaabs
Art Direction: Dominik Gauly
CGI: Philipp Ries
Production: Annika Hatje
Art Department: Pieter Deuchert