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«Couvrant» explores the connection between beauty and functionality in the world of automotive design. By placing the beauty products of Byredo in context to automotive parts and adapting their shapes to the products, a harmonious interplay between aesthetics and usefulness is created. «Couvrant» invites the viewer to explore and question the boundaries between beauty and function, form and content, aesthetics and technology.

Year: 2023
Creative Direction: PALAM
Set Design: PALAM
CGI: Konstantin Datz
Modelling: Konstantin Datz
Post Production: Studio Gessner