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Marsell

Milano Spiga

The first flagship store from Marsèll, the renowned Italian craft footwear and accessories brand that maintains an open dialogue with art and culture, opens in Milano. A 400-square-metre space set across two levels is dedicated to their iconic, timeless collections of leather goods.

Inspired by Marcel Breuer’s modular precision and Carlo Scarpa’s meditative ambiance, Our friends from Lotto Studio envisioned an absolute space — a modern sanctuary that seamlessly showcases Marsèll’s creations.

PALAM supported Marsell and Lotto Studio with CGI imagery to showcase the space within a first digital outlet.

Client: Marsèll
Design: Marsèll & LOTTO Studio
CGI: PALAM
Postproduction: Studio Gessner