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H&M Home

Lab Collection

PALAM had the oppertunity of collaborating with H&M HOME on the LAB COLLECTION project. As a digital creative studio, we were tasked with creating several stills and motion works to showcase the unique design process and concept behind the collection. The furniture object morph from an organic structure to the actual product, giving viewers an inside look into the creative vision behind each piece in artistic way. In addition to the visual assets, PALAM also produced the full series as CGI imagery for the product launch and physical presentation in stores. This allowed customers to experience the full potential of each collectible interior piece online and offline.

Year: 2022
Client: H&M / H&M HOME
Creative Lead: PALAM
Agency: Made To Order
Production: IGNANT Production
Creative Direction: Clemens Poloczek
3D Design Stills: PALAM
3D Design Animations: Julian Braun
Post Production: Kenny Gessner
Grading: Berkan Ustalar