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Tag Heuer


The goal for this animation was to create a series of images and animations, showcasing the TAG Heuer Monza watch and its Flyback function. Originally released in 1976, this reimagination of the classic TAG Heuer Monza is an ode to the ferocity of motorsport. Starting out as one of the first black coated watches of the era,
the re-edition features slick, black carbon casing, with accents of blue and red, making for an utterly striking design that represents noble racing heritage. TAG Heuer Monza allows for split-second accuracy. Its chronograph flyback feature can be reset to zero and immediately started again by pressing once on the black DLC steel push buttons. It’s an iconic timepiece, with motorsport precision.

Year: 2023
Client: Tag Heuer
Creative Lead: Studio Amos Fricke
Modeling: Konstantin Datz
Postproduction Stills: Rgberlin