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Aritzia

Snugg Puff

For Aritzia, we crafted a seamless 3D animation that transforms their classic puffer jacket into the all-new Snugg Puff silhouette, a fresh take on winter warmth. This animated journey brings the jacket’s transformation to life, elegantly morphing the original design into the Snugg Puff version with tucked sides and a refined, contemporary silhouette.

Creative Direction: PALAM
CGI: PALAM
Houdini Artist: Artemy Perevertin
Post Productions Stills: Studio Gessner