´This CGI project we did for Loro Piana, an Italian luxury brand renowned for its exquisite craftsmanship. In collaboration with Charlotte Taylor. The focus of the project was to create a series of 20 captivating digital artworks that beautifully showcased the processes. From the sourcing to the spinning, weaving, dyeing, and finishing stages, the digital artworks showcased the journey of transformation from raw material to the final luxurious garment. The artworks also depicted the enchanting spaces within Loro Piana‘s workshops and mills, where skilled artisans and state-of-the-art machinery work in harmony to bring the brand‘s vision to life. The artworks captured the essence of these spaces, highlighting the attention to detail, tradition, and innovation that are integral to Loro Piana‘s identity.
Client: Loro Piana
Creative Lead: Charlotte Taylor
CGI: Eugeny Kostsov