Next Project

Editorial

Parity

PALAM’s “PARITY” celebrates the harmony between designer handbags and chairs, each pairing reflecting 90s analog photography aesthetics and forming a perfect match in design language. The project also includes custom-designed sculptures and an exhibition space that blend art and retail environments. The culmination is a 3D animation, immersing viewers in a nostalgic journey with references to keychain hangers, lightboxes, and Tamagotchis, showcasing the interconnected creativity of fashion and furniture design.

Creative Direction: PALAM
CGI: PALAM
Modelling: PALAM
Post Productions Stills: Studio Gessner
Grading: Aljoscha Hoffmann
Sound Design: Robert Dietz
Chunk Stool: Obscure Objects
Pressed Chair: Nils Holger Moormann Harry Thaler
Missa Chair: Pedro Paulo Venzon