Partnering with High Tide, we built a 3D language that lets AZAK’s inside-the-wheel architecture tell its own story. Components arrive, align, and lock with quiet inevitability; torque becomes motion, cooling becomes light, sealing becomes texture. We move between orthographic clarity and cinematic presence so engineers get rigor and everyone else gets wonder.
The toolkit is modular: exploded assemblies for depth, cutaways for instant read, motion studies for behavior, and macro stills for desire. Materials are honest, lighting inspection-grade when it counts and atmospheric when it inspires. Every asset keys to the new identity’s wordmark and icon system, keeping the voice unified from deck to launch film.
Client: AZAK
Agency: High&Tide
Creative Lead CGI: PALAM
CGI: Vitaly Kiaiev
Post Production: Studio Gessner